Advertising will be 100% personalized by 2020. By then, there will be a multitude of devices (drones, wearables, new mobile devices), virtual reality, augmented reality and new social networks. No, we don't think Facebook will be dethroned just to get this straight. Advertisers currently have access to a large amount of personal consumer data and this will exponentially multiply, given how easily Generation Z provides this personal information. This is where you need to rethink your advertising solutions. Do you cover the personal needs of your customers? How do you collect data and how transparent is your company when it comes to providing details on this process? Are your clients aware for what reasons and how they receive personalized content?